A fun and compelling on-site activation for athletes attending the 2022 NIL Summit that revolves around Invesco QQQ's financial literacy game, "How Not To Suck At Money." The task was to create a space where student-athletes can spend time and learn more, design an environment that drives awareness of the game and its lessons, and drive a CTA to scan the code and play more.
Award: 2022 Gold Sports Clio
Group Creative Director (Copy): Mila Golubov
Senior Art Director: Nils Phiipon
3D Designer: SooA Chung
Jr Copywriter: Anjali Mahbubani | Jr Art Director: Anna Sefil
Agency: 160over90 An Endeavor Company
Experience Render
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/4aac5c36-6a05-4643-8de9-a99d57dbb959_rw_1200.jpg?h=7ce9027f3cd8f191ad03e0ab3d60b922)
signage and event guide
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/7a5251b0-a644-479d-ac60-8530f0e3b8dc_rw_3840.jpg?h=8ce63b7f5c0c8f2a8ec09b76ce7349a8)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/9d3f181a-602e-4645-95c5-28ffb7ef93fd_rw_3840.jpg?h=b52b1380cf884b14b1175e722899cc9f)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/8439541e-7ed4-4643-bfeb-a1879905b7cb_rw_3840.jpg?h=1d31c26c4244bc9877b0d944ffadbdef)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/427db5db-cfe3-4def-bb42-b8ddde36f3c5_rw_3840.jpg?h=f1bcb8b6c956ffdc56621207a9033bbb)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/805e2e51-ca5b-43c6-9baa-8953f1207153_rw_1920.jpg?h=591a12ae087f151875eeb3e6a414f6dd)
photo reel
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/2574ac43-e8b6-4f32-b25a-8636474a95a6_rw_600.jpg?h=cb04e324d7e6da5828bfb2dec18dac6f)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/d77eb9b9-b6d9-4037-aa53-038e9db6e6db_rw_1200.jpg?h=c16944868184c35b20e7fa12f2a9c3f0)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/6b68c644-a0fb-4e82-b213-9853cb34c535_rw_1200.jpg?h=8e1b3a742b876212a052d689582ad662)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/4920cb89-0346-442e-982f-b07cbb02d8d0_rw_1920.jpg?h=8eee45f323b52003dcc757e7a4ac3b37)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/b5bef6bc-f581-45c0-80fa-18db43d77e84_rw_1200.jpg?h=c74d094509687d02dd41517014f4ee03)
![](https://cdn.myportfolio.com/57d1f45d-cfc4-418c-b9b8-3f9fb95f2ae3/7515919e-463a-4897-b382-9b36903759f7_rw_1200.jpg?h=cf1168ce933e119bbd2591230ee335a1)