A fun and compelling on-site activation for athletes attending the 2022 NIL Summit that revolves around Invesco QQQ's financial literacy game, "How Not To Suck At Money." The task was to create a space where student-athletes can spend time and learn more, design an environment that drives awareness of the game and its lessons, and drive a CTA to scan the code and play more.
Award: 2022 Gold Sports Clio
Group Creative Director (Copy): Mila Golubov
Senior Art Director: Nils Phiipon
3D Designer: SooA Chung
Jr Copywriter: Anjali Mahbubani | Jr Art Director: Anna Sefil
Agency: 160over90 An Endeavor Company
Experience Render
signage and event guide
photo reel
