SCJ | Zuzu's Journey
Meet Zuzu The Crab, a hermit crab with a plastic bottle for a shell, symbolizing the heartbreaking reality faced by millions of real crabs mistaking plastic waste for shelter. Zuzu was created to be a small but powerful voice for our oceans, inspiring action on the urgent plastic crisis. From a live appearance at the Oscars to viral moments on social media, Zuzu’s charm draws people in, educating, engaging, and mobilizing support for legislation that holds plastic producers accountable.
Ogilvy Chicago + NY
The First Stop? The Oscars.
Zuzu's Journey: The Film
After stealing the spotlight at one of the year's biggest film moments, we released Zuzu's own heartfelt film.
The On-Going Journey
Zuzu continued making waves worldwide. We sustained his presence through always-on and reactive social, collaborating with celebrities and influencers alike to raise awareness about his mission. Zuzu even made appearances at the World Trade Center, Times Square and the United Nations Ocean Conference.
press
E! News • Good Morning America • Forbes • NBC • ABC News • CBS News • FOX • CW Network • People • Parade • The Dodo • Deuxmoi • Little Black Book • Yahoo! • AOL. • Sustainable Brands • Plastics News • System 1 • The Cool Down