LIGHTLIFE 'SIMPLE INGREDIENTS FOR A FULL LIFE'
Lightlife is more than a plant-based alternative, it positions the brand as a catalyst for richer, more expansive food experiences. Through a blend of campaign and social content, the work invites everyday consumers to discover how Lightlife opens the door to new possibilities in the kitchen, at the grill, and throughout their lifestyle.
Many people don’t realize how limited their food routines have become. Our creative direction reframes Lightlife as an easy, flavorful way to expand those boundaries. By highlighting versatility, taste, and approachability, not ideology, we show that Lightlife isn’t about becoming vegetarian; it’s about having more to cook with, more to create with, and more ways to enjoy food.
The campaign’s goal is to spark curiosity and encourage experimentation. Visually and tonally, the work celebrates simple moments of discovery, demonstrating how even small shifts in what we eat can lead to fuller, more satisfying life experiences
Role: Jr Art Director | Motion Designer
Agency: 160over90, An Endeavor Company
HERO FILM
ORGANIC SOCIAL CONTENT
PAID SOCIAL CONTENT
PINTEREST RECIPES
