Final Fantasy XIV is just as fun alone as with friends.
The objective was to highlight the solo-friendly nature of FFXIV following the latest updates. The goal was to break down the perceived barrier to entry to the game and evolve FFXIV from an MMORPG to a new genre, “an RPG that's fun alone or with friends.”
Group Creative Director: Hoon Jung
Jr Art Director: Anna Sefil
Motion Designer(s): Shoaib Ali Qureshi, Nathan Bush
Agency: 160over90 An Endeavor Company
30S HERO VIDEO