The ask was to create a social-first Invesco QQQ activation culturally relevant to March Madness that will generate excitement and raise brand awareness.
Group Creative Director (Copy): Mila Golubov
Creative Director (Art): Darren Lee | Creative Director (Copy): Ramon De Los Santos
Jr Copywriter: Anjali Mahbubani | Jr Art Director: Anna Sefil
Agency: 160over90 An Endeavor Company
