Gaming doesn't have to be defined by gender. It's not about gender stereotypes... It's about the skill.
Twitch is a streaming service that has a heavy focus on the gaming community that is mostly saturated with men. Female gamers in this community tend to experience gaming intimidation from males in the gaming community and are often not catered to. We helped Twitch promote a ‘No Gaming Intimidation’ movement to encourage and empower females in the gaming community and appeal to a larger audience of female players, lead by talent and gamer, Megan Thee Stallion.
Art Director, Copywriter, Designer, Motion Designer: Anna Sefil
Art Director, Designer: Keyondra Wayman
Prospect work for Twitch
gAMING BOOTH POP-UP
Random players can enter one of the anonymous Twitch pop-up booth to initiate a game. With anonymity in play, players won't have a chance to make preconceived judgments about their opponent's skill.
FEATURED MUSIC STREAMING SERVICE VIDEO MESSAGE WITH MEGAN THEE STALLION
Players can listen to empowering songs on Twitch's Official Spotify playlist called 'Women Are Playing". Celebrity spokesperson and gamer, Megan Thee Stallion leads the 'No Gaming Intimidation' movement and opens this playlist with her debut of a short remixed version of hit single "WAP", remixed as 'WAP - Women Are Playing'.
With a special message by Megan herself, players can share the experience of a music-listening party while streaming.
TWITCH 'Women Are Playing' Official Playlist
Twitch and Music Streaming
OUT OF HOME
'No Gaming Intimidation' Ad
'No Gaming Intimidation' Billboard Ad
MAGAZINE
