SpaceX 'Join The Race'
Coming to you in the far hypothetical future, SpaceX introduces its “Join The Race” campaign to promote and expand space travel to the rest of the world’s population.
With a current population of almost 8 billion human inhabitants along with an exponentially growing population, Earth could potentially be putting itself in danger. There could potentially be a time when the planet's land masses and resources would not be able to accommodate the influx of people.
We created a SpaceX campaign that encourages humans to take the first step forward to space colonization via commercialized space travel for the masses.
Branding | Advertising | Animation
Prospect work for SpaceX
In collaboration with MaryBeth O'Hanlon
THE MESSAGE
Utilizing Barack Obama Space Exploration speech in tandem with found footage to emphasize the importance of space exploration in order to sustain life beyond planet Earth. Featuring a summary of our present achievements on Earth and how Mars colonization and beyond is the next step to sustain our way of living.
SOCIAL | OLVs
THE [X]POD: EXPERIENCE SPACE WITHIN SPACE
[x]POD is the name that is in tandem with SpaceX (Space Exploration). The space where the x is within the bracket represents the physical space in that users can immerse themselves in space exploration. Situated next to every pod is an animated holographic poster that introduces the [x}POD.
THE SPACE WATCH OF CHOICE
The SpaceX watch features a holographic interface that keeps track of flight information and anything space travel related from tracking your flight duration, current location, and of course, telling you your time zone time.
