PNC introduces a contactless experience that eliminates your fear of ever having to touch an ATM ever again.
We created a creative campaign stunt that promotes a safe and convenient interaction with PNC's ATM machines. The motions are easy, simply log into PNC's Mobile Banking app, log a transaction in under ATM ACCESS, scan the generated code at your local PNC ATM and secure your cash. This contactless experience eliminates your fear of ever having to touch an ATM ever again
Art Director, Designer, Copywriter: Anna Sefil
Art Director, Designer: Keyondra Wayman
Prospect work for PNC Bank
PNC'S MONEY MOBILE
The ATM on wheels. The truck design with 100-dollar bills plastered on all surfaces screams money...literally. Due to the glass-encased ATM, users are incentivized to go contactless using PNC's Mobile Banking app to make transactions, otherwise, a siren and flashing message appear if the ATM is touched.
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