PNC 'Look But Don't Touch'
Advertising | Branding
PNC introduces a contactless experience that eliminates your fear of ever having to touch an ATM ever again.
Right now, where a global pandemic continues to shape the way we live our norm, communication and interaction has become a risk to one’s health. Due to the fear of catching COVID-19, people have become wary of touching common surfaces when out in public. How do we help ease this fear?
Simple. Just go contactless.
We created a creative campaign stunt that promotes a safe and convenient interaction with PNC's ATM machines. The motions are easy, simply log into PNC's Mobile Banking app, log a transaction in under ATM ACCESS, scan the generated code at your local PNC ATM and secure your cash. This contactless experience eliminates your fear of ever having to touch an ATM ever again.
In collaboration with Keyondra Wayman
PNC'S MONEY MOBILE
The ATM on wheels. The truck design with 100 dollar bills plastered on all surfaces screams money...literally.
Due to the glass incased ATM, users are incentivized to go contactless using PNC's Mobile Banking app to make transactions, otherwise a siren and flashing message appears if the ATM is touched.